ITGB is a human trafficking charity. They rely heavily on volunteers and wanted a campaign that would drive traffic to their site where there are details of how to volunteer.
Using an existing video about volunteering we linked out to Watch The Full Video, to Find Out More, to the List Of Vacancies, and finally a call to action leading to the volunteering page on their website.
This drives their followers to learn more about how they can engage with the chairty and encourages interest around a difficult topic of discussion.
The video has already been placed on Facebook, Twitter and LinkedIn and has also been used in an email campaign.